Digital Marketing Bootcamp
This is a beginner-friendly programme with no prerequisites, although many students are familiar with basic marketing concepts and have worked on campaigns.
This Course Is Ideal For
Learners generally come from a traditional marketing background looking to skill up and start a career in digital. Many also come from adjacent careers.
Some learners are interested in developing their own product’s marketing plan or are seeking to round out other skill sets in adjacent careers.
Learners generally come from a traditional marketing background looking to skill up and start a career in digital. Many also come from adjacent careers.
Some learners are interested in developing their own product’s marketing plan or are seeking to round out other skill sets in adjacent careers.
Learners generally come from a traditional marketing background looking to skill up and start a career in digital. Many also come from adjacent careers.
Some learners are interested in developing their own product’s marketing plan or are seeking to round out other skill sets in adjacent careers.
What to Expect In This Course
SKILL LEVEL
Beginner
DURATION
3 Months
CERTIFICATION
After Completion
LANGUAGE
English
Skill You Will Learn
Pre-work
Objective-First Marketing
Customer Insights
Social Media
Paid Search
SEO and Content Strategy
Google Analytics
Measurements
Testing
Email Marketing
Pre-work
Objective-First Marketing
Customer Insights
Social Media
Paid Search
SEO and Content Strategy
Google Analytics
Measurements
Testing
Email Marketing
Pre-work
Objective-First Marketing
Customer Insights
Social Media
Paid Search
SEO and Content Strategy
Google Analytics
Measurements
Testing
Email Marketing
Programme Module
Pre-Work: Preparatory Lessons
Unit 1: Objective-First Marketing
Unit 2: Consumer Insights
Unit 3: Social Media
Unit 4: Paid Search
Unit 5: SEO and Content Strategy
Unit 6: Google Analytics
Unit 7: Measurement
Unit 8: Testing
Programme Module
Pre-Work: Preparatory Lessons
Unit 1: Objective-First Marketing
Unit 2: Consumer Insights
Unit 3: Social Media
Unit 4: Paid Search
Unit 5: SEO and Content Strategy
Unit 6: Google Analytics
Unit 7: Measurement
Unit 8: Testing
Outcomes of the Course
Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
Execute marketing strategy that’s powered by data and customer insight.
Measure and optimize performance for campaign success using Google Analytics.
Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
Execute marketing strategy that’s powered by data and customer insight.
Measure and optimize performance for campaign success using Google Analytics.
Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
Execute marketing strategy that’s powered by data and customer insight.
Measure and optimize performance for campaign success using Google Analytics.
Content Provider
Having been named the #1 Most Innovative Company in Education, General Assembly is committed to closing the global tech skills gap by equipping workers with the digital skills they need to thrive in a tech-driven workplace.
Having been named the #1 Most Innovative Company in Education, General Assembly is committed to closing the global tech skills gap by equipping workers with the digital skills they need to thrive in a tech-driven workplace.
Having been named the #1 Most Innovative Company in Education, General Assembly is committed to closing the global tech skills gap by equipping workers with the digital skills they need to thrive in a tech-driven workplace.
Programme Module
Pre-Work: Preparatory Lessons
Unit 1: Objective-First Marketing
Unit 2: Consumer Insights
Unit 3: Social Media
Unit 4: Paid Search
Unit 5: SEO and Content Strategy
Unit 6: Google Analytics
Unit 7: Measurement
Unit 8: Testing
Programme Module
Pre-Work: Preparatory Lessons
Unit 1: Objective-First Marketing
Unit 2: Consumer Insights
Unit 3: Social Media
Unit 4: Paid Search
Unit 5: SEO and Content Strategy
Unit 6: Google Analytics
Unit 7: Measurement
Unit 8: Testing
