Digital Marketing Bootcamp
This is a beginner-friendly programme with no prerequisites, although many students are familiar with basic marketing concepts and have worked on campaigns.
Ideal For
Learners generally come from a traditional marketing background looking to skill up and start a career in digital. Many also come from adjacent careers.
Some learners are interested in developing their own product’s marketing plan or are seeking to round out other skill sets in adjacent careers.
Learners generally come from a traditional marketing background looking to skill up and start a career in digital. Many also come from adjacent careers.
Some learners are interested in developing their own product’s marketing plan or are seeking to round out other skill sets in adjacent careers.
Learners generally come from a traditional marketing background looking to skill up and start a career in digital. Many also come from adjacent careers.
Some learners are interested in developing their own product’s marketing plan or are seeking to round out other skill sets in adjacent careers.
What to Expect
SKILL LEVEL
Beginner
DURATION
3 Months
CERTIFICATION
After Completion
LANGUAGE
English
Skills You Will Learn
Pre-work
Objective-First Marketing
Customer Insights
Social Media
Paid Search
SEO and Content Strategy
Pre-work
Objective-First Marketing
Customer Insights
Social Media
Paid Search
SEO and Content Strategy
Pre-work
Objective-First Marketing
Customer Insights
Social Media
Paid Search
SEO and Content Strategy
Google Analytics
Measurements
Testing
Email Marketing
Google Analytics
Measurements
Testing
Email Marketing
Google Analytics
Measurements
Testing
Email Marketing
Module
Expand All +
Pre-Work: Preparatory Lessons
Unit 1: Objective-First Marketing
Unit 2: Consumer Insights
Unit 3: Social Media
Unit 4: Paid Search
Unit 5: SEO and Content Strategy
Unit 6: Google Analytics
Unit 7: Measurement
Unit 8: Testing
Module
Expand All +
Pre-Work: Preparatory Lessons
Unit 1: Objective-First Marketing
Unit 2: Consumer Insights
Unit 3: Social Media
Unit 4: Paid Search
Unit 5: SEO and Content Strategy
Unit 6: Google Analytics
Unit 7: Measurement
Unit 8: Testing
Course Outcome
This course teaches learners how to develop strong, customer-centric digital marketing strategies, execute them across key digital channels, and evaluate and optimise them using Google Analytics, A/B testing, etc.
This course teaches learners how to develop strong, customer-centric digital marketing strategies, execute them across key digital channels, and evaluate and optimise them using Google Analytics, A/B testing, etc.
This course teaches learners how to develop strong, customer-centric digital marketing strategies, execute them across key digital channels, and evaluate and optimise them using Google Analytics, A/B testing, etc.
Course Intake
1 April 2025 → 1 May 2025
Every Tuesday and Thursday | 8PM → 10PM
Content Provider
Having been named the #1 Most Innovative Company in Education, General Assembly is committed to closing the global tech skills gap by equipping workers with the digital skills they need to thrive in a tech-driven workplace.
Having been named the #1 Most Innovative Company in Education, General Assembly is committed to closing the global tech skills gap by equipping workers with the digital skills they need to thrive in a tech-driven workplace.
Having been named the #1 Most Innovative Company in Education, General Assembly is committed to closing the global tech skills gap by equipping workers with the digital skills they need to thrive in a tech-driven workplace.
Frequently Asked Questions
Will I earn a certificate?
Will I earn a certificate?
Will I earn a certificate?
Can I work full time while enrolled in this course?
Can I work full time while enrolled in this course?
Can I work full time while enrolled in this course?
What project will I work on during the course?
What project will I work on during the course?
What project will I work on during the course?
What are the professional backgrounds of Digital Marketing students?
What are the professional backgrounds of Digital Marketing students?
What are the professional backgrounds of Digital Marketing students?
Will this course help me get a job in digital marketing?
Will this course help me get a job in digital marketing?
Will this course help me get a job in digital marketing?
Module
Expand All +
Pre-Work: Preparatory Lessons
Unit 1: Objective-First Marketing
Unit 2: Consumer Insights
Unit 3: Social Media
Unit 4: Paid Search
Unit 5: SEO and Content Strategy
Unit 6: Google Analytics
Unit 7: Measurement
Unit 8: Testing
Module
Expand All +
Pre-Work: Preparatory Lessons
Unit 1: Objective-First Marketing
Unit 2: Consumer Insights
Unit 3: Social Media
Unit 4: Paid Search
Unit 5: SEO and Content Strategy
Unit 6: Google Analytics
Unit 7: Measurement
Unit 8: Testing
