B2B Content Associate
The role
As a B2B Content Associate, you will play a crucial role in driving our content strategy, creating compelling narratives, and delivering high-quality content that resonates with our B2B audience.
As a B2B Content Associate, you will play a crucial role in driving our content strategy, creating compelling narratives, and delivering high-quality content that resonates with our B2B audience.
The responsibilities
Collaborate with the Growth team to develop a comprehensive content strategy aligned with the company's business goals and target audience
Conduct market research to stay informed about industry trends, competitor activities, and customer needs
Produce engaging and informative B2B content, including news and press releases, social media content, email marketing content, infographics, product documentation, testimonials and reviews, and other marketing collateral
Translate complex concepts related to EdTech into compelling, easy-to-understand narratives
Develop a deep understanding of our B2B audience personas, tailoring content to address their pain points, challenges, and needs
Work closely with cross-functional teams to ensure content aligns with overall business strategies
Collaborate with subject matter experts to gather insights and technical information for accurate and impactful content creation
Optimise content for search engines (SEO) to improve visibility and drive organic traffic
Analyse content performance metrics and use data-driven insights to enhance future content strategies
Ensure all content aligns with the company's brand voice, style guidelines, and messaging
Collaborate with the Growth team to develop a comprehensive content strategy aligned with the company's business goals and target audience
Conduct market research to stay informed about industry trends, competitor activities, and customer needs
Produce engaging and informative B2B content, including news and press releases, social media content, email marketing content, infographics, product documentation, testimonials and reviews, and other marketing collateral
Translate complex concepts related to EdTech into compelling, easy-to-understand narratives
Develop a deep understanding of our B2B audience personas, tailoring content to address their pain points, challenges, and needs
Work closely with cross-functional teams to ensure content aligns with overall business strategies
Collaborate with subject matter experts to gather insights and technical information for accurate and impactful content creation
Optimise content for search engines (SEO) to improve visibility and drive organic traffic
Analyse content performance metrics and use data-driven insights to enhance future content strategies
Ensure all content aligns with the company's brand voice, style guidelines, and messaging
The ideal candidate
Proven experience in B2B content writing, particularly within the technology, skill development, or startup industry
Holds a Bachelor's degree in Marketing, Communications, PR, or a related field
Exceptional writing and editing skills with a keen eye for detail
Strong research and analytical skills to create insightful, industry-relevant content
Familiarity with SEO best practices and content marketing trends
Able to work independently and collaboratively in a fast-paced environment
Excellent communication skills to interact with internal teams, subject matter experts, and external stakeholders
Proactive and innovative mindset with the ability to suggest new ideas and approaches
Proven experience in B2B content writing, particularly within the technology, skill development, or startup industry
Holds a Bachelor's degree in Marketing, Communications, PR, or a related field
Exceptional writing and editing skills with a keen eye for detail
Strong research and analytical skills to create insightful, industry-relevant content
Familiarity with SEO best practices and content marketing trends
Able to work independently and collaboratively in a fast-paced environment
Excellent communication skills to interact with internal teams, subject matter experts, and external stakeholders
Proactive and innovative mindset with the ability to suggest new ideas and approaches
Proven experience in B2B content writing, particularly within the technology, skill development, or startup industry
Holds a Bachelor's degree in Marketing, Communications, PR, or a related field
Exceptional writing and editing skills with a keen eye for detail
Strong research and analytical skills to create insightful, industry-relevant content
Familiarity with SEO best practices and content marketing trends
Able to work independently and collaboratively in a fast-paced environment
Excellent communication skills to interact with internal teams, subject matter experts, and external stakeholders
Proactive and innovative mindset with the ability to suggest new ideas and approaches