Incredible Instructors
I highly recommend this program to others due to its incredibly helpful instructors and resources.
Siti Masyitah, Product Management learner
Product Management
Build capacity and confidence to lead teams through an effective product life cycle. Apply end-to-end product management processes and frameworks to real-world scenarios, from evaluating user feedback to managing a roadmap and creating a minimum viable product for a comprehensive view of effective product management practices.
Overview:
Prerequisites:
This is a beginner-friendly program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role.
Ideal for:
Whether you are a UX Designer pivoting to a Product Designer role, or a Software Engineer who wants a more holistic view of how digital products are created - building up your PM skillset will transform you into a more versatile, all-rounded tech manager.
Outcomes:
For the Product Management final project, learners will execute the PM process from end to end, developing a product or feature that’s aligned with both customer needs and business goals.
The professional-standard documentation and stakeholder presentation compiled will showcase:
- Research and discovery work.
- Competitive research highlighting market gaps and trends.
- Prototypes and MVPs to validate key assumptions.
- Key metrics to monitor and improve product health.
- A roadmap to future growth.
Curriculum Outline:
- Pre-Work on Product Management Fundamentals
- Intro to Product Management
- The PM Ecosystem
- Aligning with Business Needs
- Understanding Your Market
- Customer Research
- From Research to Insights
- Validating Assumptions
- Working with UX
- Feature Prioritization
- Product Planning
- Product Development Frameworks
- Working with Developers
- Continuous Discovery
- Managing Product Health
- Communicating Like a PM
- Final Presentations
Course Outline
Complete a series of self-paced preparatory lessons before the course to get up to speed on the fundamentals of product management.
- Understand what a product is, the role of a product manager, and the relationships PMs need to manage.
- Examine the product development cycle through the lens of the stakeholders you’ll work with and the data you’ll use.
- Understand what a product is, the role of a product manager, and the relationships PMs need to manage.
- Examine the product development cycle through the lens of the stakeholders you’ll work with and the data you’ll use.
- Prioritize and deploy research activities to understand customer goals, needs, and pain points.
- Summarize research findings to pull out key insights that inform the product development process.
- Prioritize and deploy research activities to understand customer goals, needs, and pain points.
- Summarize research findings to pull out key insights that inform the product development process.
- Prioritize tasks to frequently release value to users and the business.
- Plan and prioritize upcoming work using a product roadmap, epics, and user stories.
- Prioritize tasks to frequently release value to users and the business.
- Plan and prioritize upcoming work using a product roadmap, epics, and user stories.
- Prioritize tasks to frequently release value to users and the business.
- Plan and prioritize upcoming work using a product roadmap, epics, and user stories.
- Working with stakeholders is something that PMs will need to do everyday. Learn best practices and approaches for improving your communications.
- Prepare for final presentations by learning about presentation best practices.
- Share the final output of your projects. Discuss how to apply learnings from the class to jobs and job searches.
WHAT LEARNERS SAY
Expert Guidance
Because this programme helps me to learn new skills from experts who are very attentive to all questions to make sure us understand the course better.
Miftahul Jannah, Product Management learner
Latest Digital Toolkits
I like the experience of sharing and learning how to use new digital tools.
Wai Siang Yun, Product Management learner
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AKADEMI GA
is an exclusive partner of General Assembly (GA) in Malaysia. Akademi GA is now a member of the Excelerate Group.
Akademi GA has acquired all rights to market and deliver General Assembly digital courses. It is registered as a training provider with the Ministry of Finance (MOF), Human Resource Development Corporation (HRD Corp) and Malaysia Digital Economy Corporation (MDEC).
Frequently Asked Questions
Yes! Upon passing this course, you will receive a signed certificate of completion. Thousands of GA alumni use their course certificate to demonstrate skills to employers and their LinkedIn networks. GA’s front-end developer course is well-regarded by many top employers, who contribute to our curriculum and use our tech programmes to train their own teams.
Yes! All of our part-time courses are designed for busy professionals with full-time work commitments.
You will be expected to spend time working on homework and projects outside of class hours each week, but the workload is designed to be manageable with a full-time job.
If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.
For your final project, you’ll apply all of the concepts and tools learned in the course to develop a product or feature of your choice. You’ll get hands-on practice with each step in the PM process and create professional-standard documentation spanning market research, prototyping, health metrics, and more. You’ll also deliver a final presentation, which can serve as a case study for stakeholders, future employers, and your portfolio.
We encourage you to tackle a product challenge that’s related to your work or a passion project you’ve been meaning to carve out time for.
Throughout this product management training course, you’ll also complete a number of smaller projects based on real-world examples that are designed to reinforce what you’ve learned in each unit.
Product Management is the best course for new product managers, entrepreneurs, and others exploring a career that bridges business, design, and tech. You’ll find a diverse range of students in the classroom, including:
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New product managers who may have been recently promoted into the role or have been informally taking on PM tasks.
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Entrepreneurs applying product management principles to their own startup, and other professionals undertaking passion projects on the side.
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Non-PM professionals such as UX designers, engineers, and project managers who work with product teams and are looking to build fluency in the discipline.
Ultimately, this programme attracts a community of eager learners who have an interest in working cross-functionally and bringing successful products to life.