SKILL LEVEL
Foundation
DURATION
25 hours
CERTIFICATION
After Completion
LANGUAGE
English
OVERVIEW
Build job-ready digital marketing capability for an AI-powered environment. Designed for beginners and career switchers, this programme covers essential marketing and channel fundamentals alongside the AI tools now embedded in modern marketing work, so you graduate able to plan and run a campaign, not just talk about AI marketing in theory.
IDEAL FOR
You're switching careers into marketing and want AI-powered, job-ready skills from day one
You're an early-career marketer building practical channel and campaign experience
You want hands-on campaign execution, not just marketing theory
NOT FOR
You're already an experienced digital marketer — this is pitched at foundation level
What You’ll Learn
01
Apply core marketing frameworks using AI-assisted research and planning tools
02
Plan and execute an AI-enhanced campaign across at least one digital channel
03
Optimise a live campaign using performance data and AI-assisted analysis
04
Evaluate AI marketing tool output for accuracy before it reaches a client or stakeholder
What You’ll Achieve
Leave with clarity, practical tools and a plan for what's next
01
Understand how digital marketing and AI drive customer acquisition and engagement
02
Apply marketing frameworks and AI-assisted research to inform decisions
03
Execute and optimise AI-enhanced campaigns across channels
Selected Programme Modules